Virgin Atlantic airline working with the Purple Angel

this image shows the virgin Atlantic

Virgin Atlantic accept an invitation to learn more about dementia from the Purple Angel Association.

the global sign for dementia the purple angel

This is a very exciting time in the era of raising awareness about dementia, especially as I learnt today that the whole of Wales is set to become dementia aware at the request of a Welsh Parliamentary Minister. This whole campaign is so brilliant as volunteers work in their spare time to spread the word about dementia to help reduce isolation and stigma for suffers and their families.

This is the press release written by myself that Virgin Atlantic have allowed us to use and it pretty much sums up what we are doing and I have also been invited to see the website they use to provide additional training and information for staff members.

“Virgin Atlantic are working with the Purple Angel Association to give employees a greater understanding about dementia and how best help any passengers with the condition. Specially made videos and fact sheets are being designed and will shortly be available to staff members via their intranet and in training sessions.

Established in 2013 by Norman Mc Namarra who himself has early onset dementia, the Purple Angel has rapidly become a globally recognised logo with nearly 200 volunteer Ambassadors worldwide.

Local and National businesses encourage employees to recognise that customers with dementia may have particular needs and how to help them. Displaying a Purple Angel sign indicates to customers that staff have an understanding which helps to reduce stigma and isolation”


Award-winning blogger and former care columnist for Devon Life magazine. I am passionate about helping elderly people and people with dementia live purposeful and independent lives.
Designer of the Dementia Assistance Card and Points Of Light award recipient, Caron hopes to help carers when resources are limited and demand is ever-increasing. I am here to support you.


  1. Thankyou for your kind words Norman but had I not been able to prove that the Purple Angel was a globally recognised logo for dementia Virgin would not have looked at the proposal. They did thanks to all the hard work on your part and also that of Gary le Blanc plus the fact you had 190 ambassadors at the time. Onwards and upwards the Sky is the limit.

  2. Hello Caron
    This is a massive achievement for the Purple Angel and I would like to thank you on everyone’s behalf for the the continuous support and dedication you show to others.
    Thank you


  3. All this has come about because of the hard work and dedication of Caron who is one of most influential Purple Angel Ambassador`s, well done caron, so proud of you xxxxxxxxxxxxxxxxxxxxx

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