I have just browsed through the first of the newly rebranded Saga’s.
No longer the informative magazine for an older person, its more youthful as they feel their readers are. What they seem to have forgotten is that whilst their readers might be fitter and more active many of them are caring for someone elderly and more will do so in time as the elderly live longer and the care options become favourable.
Now Saga have simply joined all the other Joe Blogs lifestyle magazines.They have the additional disadvantage that they are only available by subscription. I Wonder if they have thought of that?
I have always valued Saga as a magazine. Not only is it well written and researched but it was a fantastic help to me as a new Blogger. Many a product has made its way here via Saga and I have learned much from the magazine. Now, I am established I need to let brands know that I am now the most appropriate person to come to!
Am I disappointed? No, I am delighted ! When I approached the Editor of Devon life and asked to write for them I said I wanted to fill the gap in the market Saga are leaving. I am now contacting other “Life” Editors across the UK with the hope they may take me on board with content used in Devon Life and tweaked to reflect the county it relates to. Wish me luck.