Friends of the Elderly launch a new Downing Street backed Campaign.
Friends of the elderly have launched a major new Downing Street-backed campaign.
‘Be a Friend’ is based on a new research report, Future of Loneliness, which examines whether loneliness is growing or diminishing, what can be done to mitigate loneliness in the future and what other trends and issues (including technology, work and wealth) impact upon loneliness. The report highlights, amongst other things, that loneliness amongst older people is due to increase 40% by 2030. It is a shame that charities have to raise awareness in this way and that we don’t care enough about the elderly in the UK to do what we can to ensure the elderly feel valued and cared for.
Below is a short video from Friends of the Elderly outlining the details of the campaign.
If you are reading this the chances are you are caring for someone elderly. Do they have a friend who would benefit from you befriending them too ?